Thank you for visiting our website. You are also welcome to visit our mill and be our guest whenever convenient by your good self. . I can take you around the two units of the mill and have a meaningful discussion to find possibilities of a long term mutually beneficial business relation. As alternate, I will be available as per prior appointment. RIFFINO was incorporated as a limited company in the year 2006. Its scope covers Food Business with specialization in Rice. Pakistan is the fourth largest rice exporting country in the world and one of the only two countries producing the high value Aromatic Basmati variety. Rice is also the second largest foreign exchange earner of our country. The sponsors have their roots in the Basmati growing areas in the footholds of the Himalaya Mountains. These factors motivated me to specialize in Milling & Export of Basmati Rice.
Our primary marketing objectives have been tested upon local market for over a decade. We have gained enough expertise to consolidate our rightful place in the global market. RIFFINO entered the international trade arena in 2016 and has achieved reasonable growth in the export of rice. The company has entered quality conscious market of Europe and America. We have succeeded in marketing both the regular and organic rice over a short spell of time. Over the last 13 years, the management has also, broaden the scope of its milling & export activities of rice to cover both Basmati and Non-Basmati varieties in all forms such as Brown Cargo, Par-Boiled, Pre-Steamed and White Milled.
In order to procure raw materials of uniform & required quality, the management keeps a close liaison with those growers & farmers who have been short-listed as our regular vendors. We motivate the growers & dealers in our supply chain to procure and use high quality seeds having genetic integrity by offering extra premium price. Our Quality Assurance begins from this initial stage of procurement of required raw material. We create awareness among our vendor not to use sub-standard inputs so that the end product is “Safe for Human Consumption”. RIFFINO management monitors the Supply Chain to ensure purity and other specifications as per customer’s needs and demands considering the market conditions.
RIFFINO Rice Mills comprises of two processing lines. Both the units are housed side by side in the same premises on the main Lahore-Islamabad Grand Trunk Road. One unit is dedicated for exports while the second unit caters for the local market. Each unit has a milling capacity of 5MT per hour.
Currently the Quality Management ISO 9001:2015, HACCP & FSSC 22000 Systems of RIFFINO are registered with TUV Austria. RIFFINO is also registered with the United States Food & Drug Administration (USFDA) under registration number 14920949910. RIFFINO is also the member of Rice Export Association of Pakistan (REAP) and Lahore Chamber of Commerce and Industries (LCCI).Further certifications are under consideration.
CONFIDENCE BUILDING MEASURES We are open to consider any confidence building measures that our customers would like us to demonstrate.
We strive to keep a balance between our business growth and welfare of the society and the environment. We are an equal opportunity organization and hire people with innovative ideas. Our vision has been to enhance production as well as to provide better and faster service to our customers. With this objective in mind, Balancing, Modernization and Replenishment activity is a regular feature that remains focused on maintaining clean environments. We are committed to deliver precisionperfect quality to our customers; nurture a professional work environment, foster employee excellence, growth and job satisfaction; and build a financially strong, growth oriented company that creates value for all stake holders. We strive to supply cost-effective supplies to our customers and offer real time price to the growers, farmers & dealers for their hard work. We continue to enhance satisfaction of both local vendors and customers abroad.